Wednesday, January 21, 2015

B - Big data and public health

Khoury MJ, Ioannidis JPA. Big data meets public health. Science 346(6213):1054
(doi: 10.1126/science.aaa2709)

The term “Big Data” refers to volumes of large, complex, linkable information. Beyond genomics and other “omic” fields, Big Data includes medical, environmental, financial, geographic, and social media information. This swell of data will continue to grow. Big Data can improve health by providing insights into the causes and outcomes of disease, better drug targets for precision medicine, and enhanced disease prediction and prevention. But "Big Error" can plague Big Data. The combination of a strong epidemiologic foundation, robust knowledge integration, principles of evidence-based medicine, and an expanded translation research agenda can put Big Data on the right course.

B - A social media trial

Fox CS, Bonaca MA, Ryan JJ, et al. A randomized trial of social media from Circulation. Circulation e-pub November 18, 2014
(doi: 10.1161/CIRCULATIONAHA.114.013509/-/DC1)

In order to determine whether social media exposure to original articles improves article impact metrics, the authors conducted a randomized trial of social media with a focus on short-term impact. Articles from Circulation were randomly assigned to be promoted through the official journal's social media accounts (Facebook and Twitter feeds). The results showed that this social media strategy did not increase the number of times an article was viewed.

B - Post-publication culture

Bastian H. A stronger post-publication culture is needed for better science. PLoS Medicine 2014;11(12):e1001772
(doi: 10.1371/

The author states that both improving research quality and reducing waste in science require a stronger post-publication culture. Today post-publication evaluation is highly fragmented. Dedicated websites have been developed for discussing and sharing research among authors, and PubMed Commons (for which the author is editor) enables post-publication commenting and linkages by the PubMed authorship community. Skill developments should be considered in critiquing research, and capturing post-publication intellectual effort more rigorously is essential for better science.

Monday, January 05, 2015

B - Writing publications for advisory boards

Whereat A. Writing publications for advisory boards. Medical Writing 2014;23(4):277-279
(doi: 10.1179/2047480614Z.00000000252)

Medical communication publications are designed to raise awareness of medicines, cosmetics, and technology. These publications ensure that doctors are informed about the role of new and existing medicines and the literature concerning appropriate prescription for specific patient groups. Advisory boards, consisting of clinicians, are well placed to provide this advice. The pharmaceutical industry often supports independent advisory boards to consider current issues in patient care and communicate their opinions on how to best deal with these problems.