B - The Kardashian index

Hall N. The Kardashian index: a measure of discrepant social media profile for scientists. Genome Biology 2014;15:424
(doi: 10.1186/s13059-014-0424-0)

The author proposes the "Kardashian index" (from the name of one of the most followed people on twitter), a measure of discrepancy between a scientist’s social media profile and publication record based on the direct comparison of numbers of citations and twitter followers. He has compared the numbers of followers that research scientists have on twitter with the number of citations they have for their peer-reviewed work.
http://rd.springer.com/article/10.1186%2Fs13059-014-0424-0

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