Hahnel M. The reuse factor. Nature 2013;502:298
The majority of scientists still consider journal articles to be the only valid, formal record of their research. The author has set up a company, figshare, to make research data reusable, reproducible, and interactive. He believes that referencing is not dead, but it is exploding to encompass the full spectrum of research outputs from lines of code to video frames. Scientists should appreciate that making their research outputs citable enables their research to have quantifiable impact. Accordingly, publishers should mandate that all the research that goes into forming the conclusions of a paper be made openly available, when ethically possible.