B - Data transparency in medical communication

Kermani F, Fürst W, Billiones R. Potential implications of wider data transparency in medical communications. Medical Writing 2013;22(2):128-130
(doi: 10.1179/2047480613Z.000000000113)

The current medical communication environment is characterised by growing calls for increased data transparency and for improvement of access to unpublished data results. There are ongoing concerns about the selective publication of trial results and the potential impact on use of medicines by prescribers and patients in both Europe and the US. This article outlines some of the background to current developments and considers the potential impact on those working in the field of medical communications.