Norman ER. Maximizing journal article citation online: readers, robots, and research visibility. Politics & Policy 2012;40(1):1-12
Writing an article for online distributions is different from preparing one for print journals in some small, but important, aspects. This article covers some techniques that authors should consider when submitting to online journals, in order to: choose a search engine-friendly title, write accurate abstracts and inviting introductions, make the article easy to use and connect to, use media and links imaginatively, and disseminate the article after publication. These improvements are likely to be worth in terms of maximizing an article's chances for better visibility, increased downloads, and higher citations later.