Moja L. Banzi R. Navigators for medicine: evolution of point-of-care evidence-based services. International Journal of Clinical Practice 2011;65(1):6-11
The publishers' mission is changing: the traditional medicine journal publishing trials and reviews in general is perceived as too static and remote from practice. Now publishers are re-focusing their efforts towards "information hubs" in which several information kits widely connected with other informatics systems can be assembled. Publishers should find a balance between information consumed at the point of care and fidelity to a cumulative and extended approach to information. Final users should value both dimensions: the action "what to do" and the reference content "why we do".