The journal Cell has piloted technology that highlights proteins, genes, and small molecules in research articles. Clicking on these entities opens pop-up windows that contain relevant contextual information, with additional links (http://beta.cell.com/index.php/2009/11/reflect). The project was developed at the European Molecular Biology Laboratory, Heidelberg, Germany. Sean O’Donoghue, coordinator, said, “We wanted to design a system that would enhance the reading of scientific papers on the web.” This follows Elsevier’s recent launch of an “article of the future” prototype with Cell, where the traditional linear journal article is displayed in a more useful format (http://beta.cell.com/index.php/2009/07/article-of-the-future).
Thanks to Emma Campbell