Fraser VJ, Martin JG. Marketing data: has the rise of impact factor led to the fall of objective language in the scientific article? Respiratory Research 2009, 10:35.
This investigation stresses the fact that the use of value-laden terms in clinical and biomedical journals has increased in the past 25 years. And this is particularly valid for important research journals of high impact factors. The recent trends in the use of biased words in a scientific manuscript shows an exaggeration of the importance of findings and a loss of scientific objectivity. This may fuel skepticism and alienate the reader. In conclusion, it is better to encourage more modest claims and a return to objectivity: "The numbers and not their interpretation, must speak for themselves".