B - Science communication to general public

Brownell SE, Price JV, Steinman L. Science communication to the general public: why we need to teach undergraduate and graduate students this skill as part of their formal scientific training. The Journal of Undergraduate Neuroscience Education (JUNE) 2013;12(1):E6-E10

The authors argue that incorporating formal communication training into undergraduate and graduate curricula for aspiring scientists will enhance the quality of discourse between scientists and the lay public. They provide general recommendations for those interested in developing basic science courses with an emphasis on communication with a layperson audience, with specific examples derived from their own training experience whose focus is analysis of primary scientific literature and mastery of scientific content.
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3852879/

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